The More Logan Morrison Speaks, The Harder It Is To Like HimBy
Logan Morrison prides himself on being outspoken. His Twitter picture is a cartoon image of himself with duct tape over his mouth, eyes furled, seemingly frustrated with his current pastel-painted predicament: the inability to open his mouth and offer an opinion. Of course, that picture only found its way onto Morrison’s Twitter page after he *did* offer his opinion. An opinion about team owner, Jeffrey Loria, that caused the front office to have their own opinions about their highly-vocal left fielder. But, that’s Logan Morrison, equal parts stupid and naive, always ready to offer up a quote, always trying to keep it real.
“What we don’t have is experience and a veteran who is in the lineup every day that can be an anchor for us. We don’t have it.”
Asked whether Ramirez could be that anchor, Morrison said: “I guess, but he’s not there every game. It’s 162 games. It’s not a 100-game season.”
Oh, he’s keeping it real alright. Real dumb.
Media loves a guy like Logan Morrison because he makes their difficult jobs easy. Place a mic in front of him, bring up a hot-button topic and watch the story write itself. During a season of forgettable months and unprecedented slumps, the name “Hanley Ramirez” is toxic and the media knows that. Logan should know that. If Hanley can’t finish his sandwich, it makes the front page of the Miami Herald sports section. The media member who asked Morrison that question wasn’t just throwing bait into the water, hoping to catch a pike; he was chumming, knowing full well there was a big, dumb shark with its mouth wide open, swimming somewhere just below the ship.
There’s no I in T-E-A-M, but there’s certainly one in M-O-R-R-I-S-O-N. Keeping it real like this has netted him close to 58,000 Twitter followers and made him a fan favorite, not only in Miami, but in rival cities like Philadelphia, as well. People love a guy who’s always willing, and never afraid, to speak his mind and that’s the brand Morrison is selling.
Make no mistake about it, while it may come across as refreshing and honest, what Logan Morrison is doing is branding himself. No different than what Brian Wilson has been doing in San Francisco, really, except Wilson’s shtick is to be the Zach Galifianakis of baseball, whereas Morrison’s is to be the Charlie Sheen. There’s nothing inherently wrong with building your brand in a sport historically devoid of personality, but what happens when being honest and keeping it real for the sake of promoting yourself affects the players around you?
Logan Morrison could have – and pretty obviously should have – said nothing when asked about Hanley. He should have swam through the chum. The reporter may as well have put the mic in front of his face and said, “Dude, say something bad about Hanley because I’m on deadline and I’ve got nothing.” But, Morrison, never one to shy away from such a radioactive subject, gave the media exactly what they wanted and now it’s in the news cycle. There’s a reason nobody bothered to ask Gaby Sanchez.
The knock on Hanley is that he isn’t a leader, that he’s a locker room cancer. But, this latest news wouldn’t be a story today if Morrison opted to remain silent for once. By choosing to continuously put himself and his “tell-it-like-it-is” brand ahead of the best interests of the organization, by not ever knowing when to keep his mouth closed, isn’t Logan Morrison proving to be a cancer in the clubhouse? Isn’t he being the exact kind of leader he criticizes? At what point are we going to stop being amazed by what he says and start being annoyed? Why, exactly, does he get a free pass?
Morrison has every right to do what he does, to craft this media friendly, charming and comical Twitter persona. It’s an intelligent career move – especially considering that without it, he’d be Benny Agbayani – but it certainly isn’t above criticism. Sooner or later, when either he or Hanley are on a different team, when he pushes it too far, when he’s only batting .204, people are going to grow tired of the shtick. I’m already there.
Sorry. Just keeping it real, bro.